Indhold: A modern-day Columbia : fiction makes a giant leap ; NASA brand journalism : finding a voice ; An unprecedented public relations partnership : NASA and industry ; The whole world is watching : live TV on Apollo ; Lunar day : broadcasting, the press, and Apollo 11 ; In a different orbit : the astronauts as celebrities ; The Apollo roadshow : moonwalkers and moon rocks ; "So, where to now, Columbus?" : the end of the Apollo era