Indhold: Weaponizing words : metaphor and war. Making enemies : propaganda and the making of the orientalist "other". Rallying racism : dehumanization and genocide. Rats in the trap : animal metaphors in the news. Infestation and eradication : exterminationist rhetoric in political cartoons. Hatespeak : discourses of dehumanization in talk radio. Media march to war : understanding news filters. Boiling the blood and narrowing the mind : fomenting backlash. Talking our way to peace : new metaphors for change