- Bog
Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas (engelsk)
Af John Pollack (2015)
From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the 'bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In 'Shortcut', Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy
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Detaljer om materialet
Type
Bog
Sprog
engelsk
Emneord
Klassemærke
11
ISBN
9781592409471
Omfang
238 sider
Forlag
Avery
Målgruppe
alment niveauvoksenmaterialer